The third element of Amdocs' marketing revival ploy is a greater reliance on business with industry leaders, which should enable the vendor to better understanding its customers' business needs and provide proactive solutions. For example, in 2004, Amdocs established a new global business relationship with IBM to provide comprehensive, flexible billing, and CRM solutions with an emphasis on telecommunications customers. Under the terms of the agreement, Amdocs and IBM provide telecommunications companies with joint solutions and a range of managed services options based on IBM services expertise, including business process transformation, order management, information technology (IT) management, and additional business process support. The agreement also enables Amdocs and IBM to pursue joint sales opportunities, expand product and services offerings, and share technical expertise.
In addition, new partnerships with smaller niche players, particularly providers of middleware and video services, have helped Amdocs prepare telecommunications companies to sell video services over their IP networks. With these innovative products, Amdocs touts it is ready to help make the triple play (voice, data, and TV) or even a quadruple play (wire line, wireless, data, and TV) a reality for telecommunication companies as they seek to reclaim their leadership in communications. Amdocs believes these moves will help it fend off its chief competitor, Convergys, which in 2001 bought the UK-based billing provider Geneva. Geneva's product remains highly effective in carrying out billing on IP networks, making it one of the world's largest specialist billing companies. Geneva, along with the cable billing operator CSG Systems, are direct competitors of Amdocs. Moreover, many still believe that Convergys might have another edge over Amdocs due to its WIZARD system (which came from the acquisition of former Israeli company Wiztec Solutions). WIZARD does billing for video broadcasts and is aimed at the cable and satellite communications market.
In addition, new partnerships with smaller niche players, particularly providers of middleware and video services, have helped Amdocs prepare telecommunications companies to sell video services over their IP networks. With these innovative products, Amdocs touts it is ready to help make the triple play (voice, data, and TV) or even a quadruple play (wire line, wireless, data, and TV) a reality for telecommunication companies as they seek to reclaim their leadership in communications. Amdocs believes these moves will help it fend off its chief competitor, Convergys, which in 2001 bought the UK-based billing provider Geneva. Geneva's product remains highly effective in carrying out billing on IP networks, making it one of the world's largest specialist billing companies. Geneva, along with the cable billing operator CSG Systems, are direct competitors of Amdocs. Moreover, many still believe that Convergys might have another edge over Amdocs due to its WIZARD system (which came from the acquisition of former Israeli company Wiztec Solutions). WIZARD does billing for video broadcasts and is aimed at the cable and satellite communications market.
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