Tuesday, May 11, 2010

Extensive Multinational Product Capabilities

Also positively impacting the sales of Intuitive ERP into some dispersed markets worldwide, has been its strong multinational product capabilities, which are atypically strong for a vendor of its stature and stronger than many more visible competitive products (e.g., Made2Manage, Lilly Software Associates, SoftBrands/Fourth Shift, Best Software, etc.). Fully multicurrency enabled, Intuitive ERP allows an unlimited number of currencies including the Euro, currency gains and losses (realized and unrealized), currency transfers, reports written in the vendor or customer's language, default currency by customer and vendor, GL transactions, check writing and support of a goods and services tax (GST) and value added tax (VAT), including a VAT percentage matrix by item or product family.

Intuitive ERP ships with five language options: US and UK English, Spanish, French, and Chinese (simplified Mandarin). Other languages are also available, including Arabic, traditional Chinese, Czech, Norwegian, Polish, Portuguese, Russian, Thai, Turkish, and Vietnamese. In addition, the Intuitive ERP system architecture provides a flexible personalization environment to easily modify language tables, reports and forms, whereby any language can be supported, including double byte languages. System upgrades do not affect translation, as all translations remain intact and fully operational with no maintenance from release to release. Multilingual capability extends to the user level, not just the client. The same client workstation and log-on can be used by more than one employee with more than one language. For example, one employee can be working in Spanish while another employee on the same or a different workstation is using English.

The Financial Analyst module, which has been OEM-ed by the financial reporting expert provider, Timeline, provides report templates, multiple consolidation company structures, subsidiary data imports, inter-company reconciliation report and eliminations, adjustment entry, and consolidation rule maintenance. Comprehensive budgeting capabilities such as multilevel budgeting, consolidations, allocations, and performance reporting are also available.

Intuitive has long made a conscious decision not to target a direct presence in many foreign markets, and to go for product distribution mainly through partners and value added resellers (VARs). This has often proven to be advantageous to the SME's for keeping costs down, and, as selling through partners requires a higher quality of product support, and accompanying documentation. By deliberately steering clear of too ambitious expansionist policies that have hindered so many smaller software companies in the past, and by focusing on a handful of core markets, Intuitive has managed to keep itself on healthy track. Also, direct and indirect channel that have already been built in targeted countries has helped the company with product translation and localization issues, which has resulted with the above-mentioned solid multinational and localization capabilities of the product. As a good example, the company has already developed a strong market presence in the emerging China markets. Historically, the Intuitive international channel has represented just over 20 percent of sales revenue, which should likely increase in the future.

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